2010 brought the year of the “deal” and budget conscious travel. “Staycation” was a buzz word and hotel rates in major cities were at an all time low. Airline travel became increasingly difficult and gas prices “stabilized” somewhat. That being said, what do we have to look forward to in 2011? Here are just a few predictions….
1. Escapism: People want to escape the stress of their everyday lives. Although peoplehave always wanted to “escape”, from day to day pressures today, escape means “unplugged” to many. Don’t be surprised if guests arrive armed with smart phones, laptops or iPads, but then check technology at the door. Many travelers want to adopt a slower pace. They will use modern technology to find you, but many will power down and switch off and simply unwind.
2. Higher Hotel Prices: In 2010 great deals in major cities across the U.S. were common. Last year it was simply about putting heads in beds. Major hotels in cities like New York, Boston and Miami are already increasing rates. Although there will still be deals, they will be very last minute and specific…expect rates to raise about 5% this year.
3. Celebration Vacations: When the budget is tight, people need a reason for travel. Weddings, anniversaries, graduations and birthdays are a great excuse for people to take a few extra days away. Many will choose to add a few days to their trip to explore once they have “celebrated” with family.
4. Business travelers are looking for value: Companies are still limiting corporate travel and today’s “road warriors” are looking for a deal. Free WiFi, complimentary parking, free breakfast and mulitple stay discounts are important to them in 2011.
5. The Resurgence of Travel Experts: Although the internet has led to a deluge of information on travel…much of it can be misleading and downright wrong. Travelers are more discerning in what they read and see and many are turning to experts. For the first time in a decade, the use of travel agents is on the rise. Hotel concierge services and small boutique hotels or inns that “know” the area will be valuable to travelers in 2011.
